Harvlos angeles tax lawyerard girls yak Sau2010-03-0701: 46: 37 Preface: graduated from Harvard University's Joe Yuen-Shan now in Shanghai has two shops. Shop sales are using yak hair woven clothing, furniture, accessories, etc. Because the market is still very rare do with yak hair, whenever a customer comes to Joe Yuen-Shan hard to others. As the saying goes, loyalties, puff. This is the most common form of marketing. Now, this kind of out of marketing methods should be a graduate of Harvard College girl phase. In operation, the young woman boss pull out all the skills from toot. However, strangely enough, the Harvard women's puff is not offensive, on the contrary, many people still can't help but be her talk, followed by one from the bag! Joe Yuen Shan, 27 years old, graduated from Harvard University. 2006 founded Shokay company specializing in the production of household yak fibers clothing, children's clothing, etc. Her company from remote areas in the hands of the direct acquisition of pastoralists in the yak fibers, and employment in rural areas women weavers. She hoped that could lead the "Shokay both exotic and socially responsible luxury fashion." Business Tip: yak. Joe Yuen Shan folded business card reads: Shokay, the world's first yak living creative shop. Born in the United States, 7-year-old to return to China, Taiwan, and then go to the United States to study, to China venture, currently CEO of Shokay company. This is Joe Yuen Shan present life footprint. She is now the most agonizing, one is not something the world awareness, how others agree? very often, she patiently "Yak hair," the origin of the introduction to the customer. But after listening to each other, touch hands slippery clothing in warm, surprise asked:oklahoma injury lawyer
this is a cut down from the sheep? although yak was described as "a is-Bao", but few people realize the value of yak hair, feeling rough, color, single, this is some yak cashmere cl
othing impression. Abroad, people knew little about yak hair. "80% of the yak hair, produced in China leads the industry must also be China. " Joe Yuen Shan said. The words of another word subliminal message is that in China leads the industry, the 28-year-old Joe Yuen Shan. "To do something MADE IN CHINA" in 2006, is being studied public administration at Harvard University and the international development professional Joe Yuen Shan, spent six weeks, and students to do research in Yunnan province. There, she first saw yak. "The world's first yak 1.4 million, mostly in China. " Then she saw the United Nations published a book in a word:" yak's hair is soft, and wool. " If this is the case, why the markets do not see? survey, she found that the domestic textile manufacturers, and are not good at product development, basic is the overseas market, manufacturers will do. "But the designers abroad, do not know China is yak hair, of course, such material will not be of the order. " Joe Yuen Shan decided to give it a try. She would like to try since childhood. For example, to restaurant something that many people have a love seat. But she always points are not the same food, she wants to try it again a variety of tastes. "I am a Gemini, likes to try. " After that visit, she gradually to determine their direction: clothing with yak hair, making jewelry, create your own brand. "In addition to the concept and brand, I have lost it. If you sell raw materials, we have no advantage, we are not victims. We also have our own factory, must be followed by factory. "Yak yak's English is, in English, the word is" talk, nonsense, "meaning. Obviously, the word do not fit the brand. Thus, there will be a Shokay. A friend suggested to her, as long as you are done, the luxury brands will make the last manufacturing steps in Italy, in this way, you can hit the mark on MADE INITALY. "But we just do something MADE IN CHINA. We would not be contrary to its own ideals. "Now Shokay brand LOGO is a yak's silhouette, cattle back traditional Chinese knot pattern. Joe Yuen Shan's attempt to let friends and parents. She graduated from the majority of the students went to the Bank, etc. "My parents sent me to the Harvard study, did not expect the daughter is holding a yak walked out of the gates of Harvard University. " Speaking of this, she couldn't help laughing. Undergraduate, she studied financial management professional, a Harvard University after orientation is international development, this is a professional with the poor. "I came into contact with the concept of the social contract, but in China have not seen such a commercial MODEL. Let's put aside the theory, give it a try, success? "in the middle of the Tibetan people, she will be moved. " Even if they had, they would also like to warmly pour butter tea to guests. "Of course, there are suspected. First acquisitions yak hair, just like the South Gate of Shang "column". Faced with several known as acquisitions of a strange young man yak hair, local Tibetans don't know their intentions. The first day, no one to sell, the next day, still no. A few days later, only one of them heuristically took a bag yak hair. Look, she said: you have the hair is too rough, carding up and then back. After that, the Tibetans also hold good combing of cattle, both close down. The acquisition of the first bag yak hair, Joe Yuen Shan solemnly wrote the word "Shokay". This process, many Tibetans always keeping an eye on, and then, slowly doing business with the acquisition. Trust, also a bit in cumulative. The time, Joe Yuen Shan has acquired a total of 1 ton of yak hair. Joe Yuen Shan and venture partners from Harvard to get a scholarship of $ 1.5 million, most of them have spent on this. When the bags of yak hair thrown onto the truck, Joe Yuen Shan was constantly churning: all household possessions are here, we actually made? this is a kind of adventure. Until now, there are always risks, such as cooperation with textile manufacturers. "When ordering the textiles, the effect of if it is not good enough, with the idea, then we have to find a way to make the product Digest." She had failed several times, the Cashmere Wool with silk, with blended, results are not satisfactory. Let her pleased, she finally mingle with local farmers. Last year, with her cooperation of farmers have over 3000, this year, the scale of the plans to expand to more than 1 million households. Local farmers not only providing them with yak hair, also manual prepared for them. Currently, she already has more than 100 stores, products are exported to more than 10 countries, produce yarns, household, jewelry, baby toys for adults, etc. Joe Yuen Shan's goal is that this year's acquisition of 10 tons of yak hair. 10 tons, it seems not many, but only a yak provides 100 g yak hair, 10 tons will need 10 million head on acquisition of yak. This also determines the Shokay can only go the route of the luxury goods. In her take on some of the pieces of jewelry, a calf jewelry market to 220 Yuan, and a scarf market to $ 113. "In fact, the price is not a luxury. " She said. Her entrepreneurial dreams is: people think of yak hair, thought Shokay. In the more distant future, people think of luxury brands from China, think Shokay. Clear, easygoing, a black and white style of clothes. In the face of a lens, Joe Yuen Shan always smile with confidence. "They do this, didn't do a very good risk assessment. " She said with a smile. "However, if you want too much risk, maybe it will not start up in business. " this is a cut down from the sheep? although yak was described as "a is-Bao", but few people realize the value of yak hair, feeling rough, color, single, this is some yak cashmere cl
没有评论:
发表评论